- A good and unique logo is the first step to achieve brand recognition;
- It shows what the company is about and it attracts people and is a good marketing tool to market the product;
- A companies advertising and promotional efforts should be centered around brand image. A logo represents that image without saying anything. Its an extension of the brand and should merit its qualities; etc
Well I don't' disagree with the marketing and traditional views, but was wondering :-" Do we place too much importance on a Logo?". Google is a company that changes its logo almost everyday, and still is one of the most popular brands.
My quest led me to an interesting old post by Doug Edwards -director of consumer marketing and brand management for Google 1999-2005.
I will be happy to hear from readers what they think about this.....