Delivering Happiness -Zappos.com

Here is an excellent presentation by Tony Hsieh -CEO Zappos.com

Please note the vision statement:

"One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos will be that company" Important point to note..'they call themselves 'service company' not 'shoe or clothing company'.

Most important - their product is 'happiness'

Zappos - SXSW - 3-14-09

View more presentations from zappos

Vision shared-vs- Shared vision

"The empires of the future are empires of the mind." — Winston Churchill

I promise to keep this post really short.

First a small exercise, if you are a senior manager in your company, go out and meet few frontline employees, and ask them this simple question: What is our company’s Vision?

Are you surprised with what they have to say? I bet you are…

So, is it important to have a vision for the organization? More importantly having a ‘shared vision’ rather than 'sharing a vision'.

We generally find so-called elaborate ‘vision statements’ adorning the wall in corporate headquarters or maybe briefly mentioned in ‘annual shareholders’ report.

But, is that enough?

A vision is like ‘soul’ of the company; its aspirations, and like north-star, guides it into the future. A vision can only be effective if it is espoused by each and every member of the organization.

It is okay to fail...

Let me begin by asking few questions?

-How important do people in your organization see innovation to be in their day-to-day jobs?
-How well is your organization recognizing and exploiting the diversity of its people's talent?
-To what degree does senior management encourage innovation by demonstrating that- 'it is okay to fail'?

We see organizations struggling to create a sustainable culture of innovation. We know that mistakes and failures are a critical part of the innovation process, but what is required is an attitude towards acceptance of failure.