CK Prahalad and M S Krishnan in their new book " The new age of innovation' drive home a very interesting point.
N=1 and R=G ( N= Personalised co created experiences , R=G Global access to resource and talent).
The book reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with the customers, one at a time. Even if the company is dealing with a hundred million consumers, each manager must focus on one consumer experience at a time. The firm can provide the platform around which customers can co-create their own experiences. ( Eg Google, My Space , Apple IPod , Starbucks etc).
Check these links...
( Tutor Vista - Online Tu ting try spotting N=1 , R=G)
( Pomarfin - a Finnish company known for left foot concept, which offers customised footwear for men using foot scanning technology).