Where Good Ideas come from?

Idea Spotting

Sam Harrison is his book IdeaSpotting makes a very important distinction between 'data-based insights' and 'exploration based creativity'.

He states that there is nothing wrong with backbone data or raw statistics. They are fine as far as they go. The problem is they do not go far enough.

To spot ideas, one need insights. Lots of them. Because Ideas aren't spotted in forms. They are spotted in sights- those revelatory insights seized only when you roam new turfs, meet new people and have new experiences.

• Light bulbs weren't invented by exploring candles.
• Iron ships weren't made by exploring wood boats.
• Skyscrapers weren't designed by exploring bungalows.
• Cell Phones weren't conceived by exploring landlines.

To get past what's stifling you, Move beyond what's staring you in the face.

Indeed one of the best books on Innovation and creativity that I have read recently....Highly recommended!

One to One Innovation-CK Prahlad

CK Prahalad and M S Krishnan in their new book " The new age of innovation' drive home a very interesting point.

N=1 and R=G ( N= Personalised co created experiences , R=G Global access to resource and talent).

The book reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with the customers, one at a time. Even if the company is dealing with a hundred million consumers, each manager must focus on one consumer experience at a time. The firm can provide the platform around which customers can co-create their own experiences. ( Eg Google, My Space , Apple IPod , Starbucks etc).

Check these links...

( Tutor Vista - Online Tu ting try spotting N=1 , R=G)

( Pomarfin - a Finnish company known for left foot concept, which offers customised footwear for men using foot scanning technology).

FREE - Must Watch Video - Chris Anderson

This is the trend to watch out for ...

This is a great Video where Chris is discussing about his new book.
Chris Anderson is the editor-in-chief of 'Wired' Magazine and the author of 'The Long tail'